India’s daily breakfast staple has become costlier as the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul, and Mother Dairy announced a synchronized price hike.
1. Rising Input and Operational Costs
The primary driver behind the hike is a significant surge in the "cost of operation and production".
Cattle Feed & Fodder: The cost of essential cattle feed has seen a substantial increase, directly impacting the maintenance cost per animal.
Logistics & Fuel: Rising fuel prices have increased the cost of transporting raw milk from rural collection centers to urban processing plants.
Packaging Materials: The price of milk packaging film and other consumables has risen, adding to the per-litre overhead.
2. Higher Procurement Prices for Farmers
To ensure the long-term sustainability of the supply chain, both brands have increased the "procurement prices" paid to farmers.
Amul reported a 3.7% increase in procurement prices since May 2025, paying an additional ₹30 per kg of fat to its member unions.
Mother Dairy noted a sharper 6% rise in procurement costs over the last year.
Efficiency: Both companies emphasize their cooperative nature, with Amul passing approximately 80 paise and Mother Dairy passing 75–80% of every consumer rupee directly back to the milk producers.
3. Impact of Climate and Heatwaves
While not the sole cause, the "2026 climate on my plate" phenomenon has played a background role. Intense early heatwaves in March and April 2026 have begun to stress livestock, historically leading to lower milk yields and higher fodder prices as crops struggle with erratic moisture.
New Price Structure (Delhi-NCR Examples)
| Milk Variant | Old Price (per L/500ml) | New Price (per L/500ml) |
| Amul Gold (500ml) | ₹34 | ₹35 |
| Amul Taaza (500ml) | ₹28 | ₹29 |
| Mother Dairy Toned (Pouch) | ₹58 | ₹60 |
| Mother Dairy Full Cream | — | ₹72 |
| Cow Milk (1L) | ₹60 | ₹62 |
Despite the hike, GCMMF stated that the revision (translating to roughly 2.5–3.5%) remains below the prevailing average food inflation rate, describing it as a "partial pass-through" of costs to protect consumer interests while safeguarding farmer livelihoods.
