The much-hyped romantic drama Ek Din is currently witnessing a rocky road at the Indian box office. After an underwhelming start on Friday, the film failed to capitalize on the first Saturday advantage, recording a 13% drop in collections.
The Numbers Game: Day 2 Collection Report
On Saturday, May 2, 2026, Ek Din earned a net of ₹1.00 crore, bringing its two-day India net total to ₹2.15 crore
Day 1 (Friday): ₹1.15 crore
Day 2 (Saturday): ₹1.00 crore
Total India Gross: ₹2.57 crore
Worldwide Gross: Approximately ₹2.82 crore
The show count also saw a slight reduction from 1,961 on opening day to 1,765 on day two, with occupancy remaining stagnant around 14.2%
Why Did the Collections Drop?
Several factors contributed to this rare Saturday decline for an Aamir Khan production:
The "Raja Shivaji" Dominance: The historical epic Raja Shivaji, starring Riteish Deshmukh, has emerged as the primary choice for moviegoers, drawing significantly stronger footfalls and leaving little breathing room for other releases.
Mixed Word-of-Mouth: While critics have praised Sai Pallavi’s "incandescent spontaneity" and Junaid Khan’s "disciplined stillness," the film’s unconventional and quiet narrative hasn't resonated with the masses seeking high-energy entertainment.
Niche Appeal: Being a remake of the Thai film One Day, the story leans into a melancholic, slow-burn romance that primarily targets urban multiplex audiences rather than a wider demographic.
Low Occupancy in Key Slots: Morning shows saw a dismal 7.92% occupancy, and even night shows only peaked at 19.23%, indicating a lack of urgency among viewers to catch the film in theaters.
Budget and Future Outlook
With an estimated budget of ₹15 crore (though some trade sources suggest higher figures for production and marketing), Ek Din needs a miraculous Sunday jump to avoid being labeled a commercial disaster.